‘Haute Culture’ for Mail purchase Missionaries: Representing the next World girl when you look at the US Fashion Magazine

Volume 12, 2006 – Issue 5: Emergent Subjects of Neoliberal Global Capitalism

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‘Haute Culture’ for Mail purchase Missionaries: Representing the next World girl when you look at the US Fashion Magazine

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‘Haute Culture’ for Mail Order Missionaries: Representing the next World girl within the US Fashion Magazine

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Fashion periodicals have actually very long been items of debate within feminist concept. This short article examines the growing links between 3rd Wave feminism, social activism, and identification construction via pop music tradition consumerism. This essay especially centers on the worldwide mag Marie Claire, that has placed it self as an advocate of females’s legal rights globally. We contend that this mainstream ladies’ book makes use of liberal language that is neo-feminist offer its privileged US readership a sophisticated type of self at the cost of other “Women of this World. ” By appropriating the idiom of progressive activism and connecting it with exoticized and fantasy-oriented fashion spreads that depict First World females globetrotting into the Third, Marie Claire really reinscribes the oppressive colonialist mindset underneath the guise of contemporary feminism.

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Acknowledgments

We thank the individuals associated with the British and Ireland Women’s research Association Annual Conference (10 July browse around here 2004), because of their commentary that is insightful Marguerite Waller, Priscilla Pena Ovalle, Cara Cardinale Fidler, and reina alejandra prado. (meer…)

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